Advancing Job Quality
Work Worth Fighting For
Advancing Job Quality is an initiative from Prosperity Now, a non-profit focused on building financial security, supporting small businesses, and expanding economic opportunity for working people. I worked on this project through The Boulevard Collective, where the brief was to significantly update their existing landing page - originally built to communicate the initiative's focus on improving job quality, but no longer doing that job well enough.
The page needed to work harder, communicating a complex mission clearly, building credibility with partners and stakeholders, and giving the initiative a digital presence that matched what it was actually trying to do in the world.
Making Movement Visible
The original page was visually flat and dated: basic layouts, no dimension, nothing to hold your attention. The design needed to feel current and credible without straying too far from the approved copy or oversimplifying language that the client needed to keep. Working within those constraints without letting the design feel constrained was the core challenge.
Midway through the project, the client asked for a way to visually represent the range of job types the initiative was working to improve. I came up with a cycling word animation for the hero, a looping text element that rotated through different job categories. It was a focused addition but it gave the hero immediate energy and made the breadth of the initiative feel tangible without adding a single line of copy.
Refined Under Pressure
As Senior Web Designer and Developer, I led the design and development of the page. Kevin Thompson-Estelle contributed the graphic elements that gave the page visual texture and depth, that collaboration made the final result stronger than either of us would have produced working alone.
What I'm most proud of is how refined the project feels given everything it was working against: copy constraints, a mid-project creative pivot, and a tight scope. The page ended up genuinely elevated from where it started, which is the whole point.
